Reinventing a Fintech Challenger.
Reinventing a Fintech Challenger.
How can a brand in Zimbabwe’s toughest market cut through the noise — and lead?
This free, 70-page editorial case study unpacks the transformation of O’mari into Omari, showing how deep strategy and bold creativity turned a product adrift into a challenger brand with clarity, trust, and momentum.
Key highlights include:
- Strategic discovery
- Designing the imperfect, human circle — a symbol for real life
- Building a product ecosystem that feels intuitive, modern, and scalable
- Creating a sonic signature that builds trust at every transaction
- Addressing key questions and mitigating risk
Disclaimer: This is an independent, speculative concept project created by Zarura Creative to showcase our strategic and creative capabilities. It is not affiliated with, authorized by, or endorsed by O’mari or Old Mutual.
Reinventing a Fintech Challenger.
How can a brand in Zimbabwe’s toughest market cut through the noise — and lead?
This free, 70-page editorial case study unpacks the transformation of O’mari into Omari, showing how deep strategy and bold creativity turned a product adrift into a challenger brand with clarity, trust, and momentum.
Key highlights include:
- Strategic discovery
- Designing the imperfect, human circle — a symbol for real life
- Building a product ecosystem that feels intuitive, modern, and scalable
- Creating a sonic signature that builds trust at every transaction
- Addressing key questions and mitigating risk
Disclaimer: This is an independent, speculative concept project created by Zarura Creative to showcase our strategic and creative capabilities. It is not affiliated with, authorized by, or endorsed by O’mari or Old Mutual.