An Irish talent who blends classical and alt-pop rock, Emma O’Reilly’s work is an immersive, rich tapestry. The challenge was to create a single, unifying device that wouldn’t distract from her art. The identity needed to be bold enough for recognition, yet subtle enough to recede and let the artist’s work speak for itself.

Through weeks of deep conversation and listening to her music, we uncovered a core truth: Emma’s work acts as a frame for experience — inviting listeners to see themselves, to find their own stories within hers.

So we created the EMMA frame — a visual system that captures her artistry without containing it. Minimalist in form, it flexes to the music’s mood and context — stepping forward or fading back as needed.

Since launch, the identity has lived beautifully beyond the screen — from digital platforms to limited-edition, fair-trade cotton tote bags shared with her community.