Privacy Policy

Updated 08 August 2025

This website is operated by Zarura Creative trading as Zarura (“we,” “us,” or “our”). By using our website, you agree to the terms of this privacy policy. If you do not agree, please discontinue use of the site.

We respect the privacy of users of our website and recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information.


What information do we collect?

At times we may request that you voluntarily supply us with personal information. Generally this information is requested when you want us to provide you with information.

We may collect the following information, depending on how you interact with our website:

  • Country and general location (via IP address)
  • Device type and browser information
  • Pages visited and actions taken (via session recordings)
  • Anonymous User ID (used to group sessions in analytics)

We do not currently collect names, email addresses, or phone numbers via this website.

How do we use it?

We will use this information in the following ways. We are also required by law to state a “legal basis for processing,” i.e., to tell you on what grounds we are allowed to use your information, and this is also set out below:

We use the information we collect to:

  • Understand how users interact with our website (through anonymous analytics and session recordings)
  • Improve our website’s design, navigation, and performance
  • Respond to any inquiries you choose to submit via contact forms

Legal basis for processing:

  • Consent: We only process analytics or session data if you have given us permission via our cookie consent banner.
  • Legitimate interest: In some cases, we may process minimal, aggregated data to maintain the website’s security and integrity.

For how we use your information that is collected using cookies and similar technologies, please see the “Cookies” section below.

Do we pass your information to third parties?

We use third-party service providers such as Google Analytics and Hotjar to help us understand how visitors use our website. These services may store anonymized session data but do not receive personal information (e.g., names or emails).

Cookies and Tracking

We use cookies and similar technologies to:

  • Understand how users interact with the site (analytics and heatmaps)
  • Improve performance and troubleshoot issues

These cookies include:

  • Strictly necessary cookies – Required for the site to function
  • Performance cookies – Used for anonymous analytics (Google Analytics)
  • Session recording cookies – Used by Hotjar to capture mouse movement, clicks, and page scrolls. These do not identify you personally.

You can manage your preferences at any time via our [cookie settings panel].

Marketing

We do not currently use your personal information for direct marketing. If this changes in future, we will update this policy and request your consent where required.

Our website is not intended for children under 13. We do not knowingly collect personal information from children.

Your rights

You are entitled to ask:

  1. For a copy of the personal information we hold about you, and details about how we are processing your personal information
  2. To have any inaccuracies in your personal information corrected
  3. If we are processing your personal information by automated means and on the basis of your consent (see the section “How do we use it?”), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so
  4. To have your personal information erased, or for our use of it to be restricted (e.g., if your preferences change, or if you don’t want us to send you the information you have requested)
    Please contact us using the details set out below if you would like to exercise any of these rights.

In Zimbabwe, you may contact the Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ) or your local data protection authority if you have concerns.

How to contact us

If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please get in touch by using the contact details on our Contact Page.

Changes to this privacy policy

We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.

We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.