For over 15 years, John has built brand systems, narratives, and design languages that move markets. His approach combines strategic thinking, systems design, and creative clarity — with impact stretching from Silicon Valley to Riyadh.

At Meta, he worked closely with the Global Head of Business, leading cross-industry initiatives alongside partners like Nintendo and Google. At Bullhorn, John led a full visual identity overhaul that played a key role in supporting their acquisition strategy. For the Government of Saudi Arabia, he helped reimagine and improve their brand experience. Across each engagement, he has honed the ability to balance aesthetics, function, and business value — translating vision into systems that scale.

John brings deep experience working with cross-functional, geographically diverse teams across Africa, Europe, the US, and Asia.

His background spans brand strategy, positioning, UX/UI design, and brand marketing. John studied Business Management & Marketing at Dublin Business School, Neuroscience & Cognitive Psychology, as well as Jazz Music Theory & Technology at Newpark Academy of Music, and Music Recording & Engineering at Pulse College, Ireland.

As Principal Brand Consultant at Zarura, John leads the vision to collaborate with ambitious and global brands — helping them position for resonance, relevance, and reach. His expertise lies in bridging brand strategy, identity, and experience design to drive enduring impact.