— founder and lead consultant at Zarura.
— founder and lead consultant at Zarura.
Brands engaged include Meta Inc. (Facebook), Saudi Arabia Government, Bullhorn Inc. of Boston, USA and Toptal LLC.
For more than a decade, I have been collaborating with S&P 500 and startup companies — creating value through strategic thinking and customer-centric brand design experiences.
At Meta (Facebook Inc.), I worked side by side with the Global Head of Business and accrued deep expertise in understanding how strategy and brand design can impact business growth. At Bullhorn, I led the visual identity overhaul that played a significant role in key strategic acquisitions. With the Saudi Arabia Government, I helped relaunch and improve their brand experience. All in all, I have developed a masterful skill of being able to balance aesthetics, function and business value.
I bring a wealth of experience and diverse expertise working with cross-functional and geographically dispersed teams in Africa, Europe, United States, and Asia.
I have a solid background in brand strategy and positioning, UX/UI Design, and brand marketing. I studied Business Management & Marketing at Dublin Business School and Neuroscience & Cognitive Psychology. I also studied Jazz Music Theory & Technology at Newpark Academy of Music [Ireland], Music Recording & Engineering at Pulse College [Ireland].
As the Lead Brand Consultant, I steer Zarura’s vision to collaborate with brands — helping position and make them attractive locally and globally. With deep expertise in brand strategy, positioning and experience design.