Think of a flag of a country — a very reductive graphic element, that represents so much more than the colours and icons used in its design. It would be virtually impossible for a flag to describe every nuance of a country’s history, culture and heritage. A flag, simply put, is a unique identifier.

Sell Emotions, Not Products. This is a drastically flawed philosophy — that will, in the long-run, hurt your brand image and reputation.

We all crave consistency in life. It makes our lives simpler and easier to navigate. We experience what is known as cognitive overload when there is too much information to process. Good brand systems help you maintain consistency, stay organized, scale easier and be more efficient.

We worked on the logo redesign, brand positioning and messaging concept for the Eat n' Lick brand. Making their identity more relatable and distinct.

Brand Customer Relationship is a form of Relationship Marketing. This relationship between a brand and a customer is unique, because it's beneficial for both.

What is branding? A brand is who you are. Not what your audience thinks you are. Because a brand is intrinsic in nature.

Before we explore reasons when should you rebrand, we need to establish what branding is.

Evolving the visual identity for TelOne Zimbabwe to communicate history and confidence. Let's explore.

In this article we are going to discuss and explain the essential difference between a Business, Brand and Marketing.

Genuine brand storytelling is not new thinking at all. In fact, the world’s greatest brands we know and love today, have been living their brand story.

To help you better understand and answer the question of what is the importance of branding for your business, let me put it in a very real analogy.

For you to leverage your brand influence, you need to be a brand of integrity and character. The onus is on you, to be the hero.

The use of the word minority conjures up images and an understanding of being insignificant or lesser in importance.