Founder. Principal Brand Consultant.
Founder. Principal Brand Consultant.
Brands engaged include Meta Inc. (Facebook), Saudi Arabia Government, Bullhorn Inc. of Boston, USA and Toptal LLC.
Brands engaged include Meta Inc. (Facebook), Saudi Arabia Government, Bullhorn Inc. of Boston, USA and Toptal LLC.
For more than 15 years, I have been collaborating with S&P 500 and startup companies — creating value through strategic thinking and customer-centric brand design experiences.
At Meta (Facebook Inc.), I worked side by side with the Global Head of Business and accrued deep expertise in understanding how strategy and brand design can impact business growth. At Bullhorn, I led the visual identity overhaul that played a significant role in key strategic acquisitions. With the Saudi Arabia Government, I helped relaunch and improve their brand experience. All in all, I have developed a masterful skill of being able to balance aesthetics, function and business value.
I bring a wealth of experience and diverse expertise working with cross-functional and geographically dispersed teams in Africa, Europe, United States, and Asia.
I bring a wealth of experience and diverse expertise working with cross-functional and geographically dispersed teams in Africa, Europe, United States, and Asia.
I have a solid background in brand strategy and positioning, UX/UI Design, and brand marketing. I studied Business Management & Marketing at Dublin Business School and Neuroscience & Cognitive Psychology. I also studied Jazz Music Theory & Technology at Newpark Academy of Music [Ireland], Music Recording & Engineering at Pulse College [Ireland].
As the Principal Brand Consultant, I steer Zarura’s vision to collaborate with brands — helping position and make them attractive locally and globally. With deep expertise in brand strategy, positioning and experience design.