15+ Years Of Global Experience
This is how we build a distinct, scalable brand identity — with the clarity and confidence of BOS.
15+ Years Of Global Experience
This is how we build a distinct, scalable brand identity — with the clarity and confidence of BOS.
The Brand Operating System (BOS) is our proven system for defining and expressing your brand in every way that matters — strategy, story, and sensory experience.
- Cut through the noise
- Align every touchpoint
- Be memorable
Trusted by leading brands
Trusted by leading brands
1. BOS Brand Consult
A paid, 40-minute Zoom consultation with our Principal. We discuss your ambitions, surface fresh outside perspective, and provide initial strategic direction.The outcome: clarity on your #1 brand challenge and whether a BOS Workshop is the right next step.
A paid, 40-minute Zoom consultation with our Principal. We discuss your ambitions, surface fresh outside perspective, and provide initial strategic direction. The outcome: clarity on your #1 brand challenge and whether a BOS Workshop is the right next step.
2. BOS Workshop
A focused, off-site, 3-hour strategy sprint with your leadership team. Together we unpack your brand’s current state, challenges, and opportunities. Within a week, you receive the Brand Opportunity Analysis — a concise roadmap and a clear BOS tier recommendation.
A focused, off-site, 3-hour strategy sprint with your leadership team. Together we unpack your brand’s current state, challenges, and opportunities. Within a week, you receive the Brand Opportunity Analysis — a concise roadmap and a clear BOS tier recommendation.
3. BOS Engagement Tiers
Structured tiers designed to move your brand from clarity to action: Essential, Elevate, or Legacy. Each path builds your brand operating system with the depth and scale your ambitions demand.
Structured tiers designed to move your brand from clarity to action: Essential, Elevate, or Legacy. Each path builds your brand operating system with the depth and scale your ambitions demand.
Essential (Est. 2 months)
Essential (Est. 2 months)
For establishing a powerful and unified market presence.
Includes:
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Elevate (Est. 4 months)
Elevate (Est. 4 months)
For brands ready to craft a multi-sensory identity.
Everything in Essential, plus:
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Legacy (Est. 6 months)
Legacy (Est. 6 months)
For industry leaders seeking iconic status and influence.
Everything in Elevate, plus:
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Bespoke
Bespoke
For brands with unique goals or complex market dynamics.
A fully custom BOS engagement—designed from the ground up to meet your ambition.
Scope and investment defined collaboratively.
Discover how the Zarura Brand Operating System (BOS) translates into real outcomes — 3 concept projects.
Brand Definition & Messaging
Brand Definition & Messaging
Define who your brand is and why — then craft how it speaks.
Clarity of definition anchors everything: your story, values, personality, and structure. Messaging then becomes the natural extension — the voice, tone, and words that carry your brand to its audience with consistency and resonance.
The services below reflect our full capabilities. Each tier includes a curated selection.
Brand Story & Values, Personality & Positioning, Messaging Framework & Worksheet (Tone of Voice, Value Proposition, Positioning Statement, Headlines & Copy), Naming, Product & Service Architecture.
We partnered with Bible Society Ireland to reimagine over two centuries of legacy.
We evolved their name, created a timeless logo and expansive brand operating system that included, positioning, refined messaging, motion design, a distinct sonic signature and brand film to tell their enduring story.
Bible Society Ireland | Ireland
Visual Identity
Visual Identity
Build a recognisable and scalable visual system that builds trust.
Our refined visual identity process is built on the premise of fully immersing ourselves in the worlds of the brands we work with. We create consistent, scalable and memorable brand systems. Our flexible brand systems help reduce repetitive tasks, keep brands consistent and save money.
The services below reflect our full capabilities. Each tier includes a curated selection.
Art Direction, Creative Direction, Logo Design, Visual System (includes Colour Palette, Typography Selection, Grid Layout, Photography & Illustrations (Art Direction)
Sonic Signature
Sonic Signature
Create unforgettable audio cues that boost brand recall and emotional connection.
Sonic Signatures are the audio expression of your brand — how you sound when you show up. From sound logos and brand mnemonics to full sonic systems, we craft custom audio identities rooted in intention and consistency. Just like visuals or messaging, sound plays a key role in memory and recognition. We help you build that resonance, one note at a time.
Helping Highground empower caregivers’ to better financial care.
We partnered with HighGround to tell their brand identity story and prepare them for seed funding. From brand messaging, logo design, to UX/UI and building a live prototype.
HighGround | United States
Motion Identity & Film
Motion Identity & Film
Infuse life into your brand through motion — from dynamic motion identities to cinematic brand films.
We design signature logo animations and foundational motion behaviours that give your brand rhythm, presence, and movement across digital platforms. Alongside this, we offer end-to-end film production: concept creation, scripting, cinematography, editing, and colour grading — each frame aligned with your message, every beat built with purpose.
The services below reflect our full capabilities. Each tier includes a curated selection.
Logo Animations, Motion Behaviours, Brand Storytelling, Brand & Product Launch, Corporate Interviews
