Since 1806, Bible Society Ireland has been part of a quiet, steady revolution — bringing the Bible into the hands, homes, and hearts of people across the nation. Born from the vision of Mary Jones and carried forward by the tireless work of the early Auxiliary Societies, the movement ignited a spark that has never been extinguished.

Today, that same spirit of faith and determination carries on. And as a new generation seeks meaning, connection, and deeper truth, it was time for BSI’s identity to grow alongside them.

We partnered closely with Bible Society Ireland — alongside Dr. Julie McKinley, General Secretary — to reimagine the brand: honouring over two centuries of legacy while shaping a bold, living presence for the future. Together, we evolved the name and brand positioning to reflect the heart of their work, built a new verbal identity to capture the invitation woven through everything they do, and developed messaging frameworks to guide their communications with clarity and warmth.

Visually, we crafted a new logo and visual language system that feels timeless yet alive — steeped in tradition but ready for what’s ahead. Comprehensive brand guidelines were created to anchor every expression of the brand, while motion design and a brand film brought the story to life — honouring the past, illuminating the present, and opening the door to the future.

Through every element, Bible Society Ireland’s enduring mission remains clear: helping people draw closer to God through His living Word, generation after generation.