I worked with John to create a visual identity system for my company, and it was a real pleasure to work with him. John was great in listening to my needs and very creative with his proposals, whilst being respectful of my principles. The work he did for me perfectly conveys my brand values, and I have already received so much positive feedback from my clients. John has given me a very high level of added value.
Cecile Rayssiguier | Founder | Merakin
Reactive Trap: Branding in Zimbabwe
Insights on branding in Zimbabwe from a strategy-first brand identity agency. Lessons…
Emotional Branding Is Engineered
Emotional branding isn’t the opposite of logic — it’s the intentional outcome of…
Don’t Sell Emotions.
Sell Emotions, Not Products. This is a drastically flawed philosophy — that will, in the…