Club Rozalie
Industry
Food & Beverage // United Kingdom
What We Did
Identity Design. Visual Language. Packaging Design. UI/UX Design.
Unpacking a startup granola subscription service.
Club Rozalie, a granola subscription service, wanted to pivot from simply being a healthy alternative, to a lifestyle brand for the sustainable and mindful millennial. The challenge was to reposition the brand, and help them stand out in a crowded space.
“Zarura went above and beyond to understand the core brand & personal values in order to redesign my website. They improved our user experience & strengthened our unique value proposition in the market.”
Anna Rozalie | Founder | Club Rozalie
We set out to create a new identity system. To achieve this, we had to first refine the existing logo, for a more edgy, current and relevant identity. Then, looking deeper into Club Rozalie, we discovered they needed a consistent visual system that would help anchor the brand’s identity. Functionally, this system would be the framework and bedrock for all other communications. Emotionally, it would inspire joy, freshness and relatability.
We developed a packaging system that was minimal yet dynamic enough to change with each flavour and season. This further empowered the brand to stand out and be memorable. It created greater efficiency in packaging design when new flavours were launched. Saving Club Rozalie time, labor and finance.
The Club Rozalie logo identity is flexible and can be applied in whatever colours that best complement each season’s color scheme. This frees the identity whilst at the same keeping it consistent and memorable.
Being sustainable and mindful can be fun and vibrant. In the midst of boring and dated brands, we sought to create a simple, slightly quirky and fun identity for Club Rozalie's millennial audience.
