Discovery 20 years
Industry
Music & Entertainment // Ireland
What We Did
Brand Identity Design. Visual Language.
Celebrating 20 years
Discovery Gospel Choir is Ireland’s leading multi-cultural choir, singing songs of hope from all over the world. The choir has over 14 different nationalities represented, and sing in 30 different languages. They have shared the stage with some of the world’s best singers and entertainers from Stevie Wonder, Imelda May, Sinead O’Connor to Blind Boys Of Alabama.
2024, marked the year Discovery celebrated 20 years. We were invited to imagine a celebratory identity, that evolved from the current Discovery logo.
To capture Discovery’s 20 years of celebrating its core identity values; Diversity. Joy. Empathy — we developed an “illustrative identity“, a dynamic expression that need not be subjected to the constraints of a standard brand identity.
The 20 year identity takes on multiple forms, whilst retaining its identifiable nature. This speaks of Discovery's diverse collective and offering, whilst still sounding as one voice. We took inspiration from the main Discovery brand identity, which we developed.
