Price Armstrong is a leading U.S. litigation firm, known for its work in high-stakes, complex cases — from class actions to medical device and pharmaceutical injury. With hundreds of millions recovered for clients, their reputation rests on both results and credibility.

When they came to us, their digital presence hadn’t kept pace with their stature. A six-year-old website risked undercutting client confidence and limiting conversion performance. They needed a platform that signaled authority, clarity, and trust — while streamlining the path from visitor to client.

We partnered directly with the leadership team to redesign their digital experience. This meant:

• Reframing the user journey to reflect how clients actually evaluate and engage with a firm of this caliber.
• Developing a modern visual and interaction language that conveys both gravitas and accessibility.
• Using behavioral insights (heatmaps, session tracking) to inform design decisions and validate improvements.

The result is a digital presence that matches the weight of their practice — sharper, more credible, and strategically built to convert.

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