Cinematography. Creative Direction. Art Direction.
Harrison Paul is a Hip Hop artist in the UK. We travelled overseas to collaborate with him on his music video: Blood On Me. Moving away from the hyper-energetic and often elusive, jump-cut Hip Hop music video style. We opted rather for a more honest, yet bold invitation to a difficult conversation on blackness. We used the framing to capture the man, his thoughts and story.
We filmed most of the video using one tube light and on occasion a fill light.
The stylistic choice was for the purpose of imbuing the theme: advocating blackness. We chose to have a low-key lighting set-up to celebrate the richness in blackness.
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