Xpensi

Industry

Fintech // Ireland & UK

What We Did

Brand Messaging. Identity Design. Visual Language. UX/UI Design.

Idea to market — we helped Xpensi attract investment.

Xpensi helps entrepreneurs speed up the expense process and recover up to thousands. Entering into a space dominated by bigger players, Xpensi needed to find their voice and compete without a large corporate budget.

Xpensi Branding John Murinye
Black Owned Brand Identity & Cinematography
Xpensi Branding John Murinye

Xpensi was a great idea. The problem was the market was dominated by much bigger players. We had to discover and define their competitive advantage. Whilst the bigger players have bigger budgets — the Xpensi founders have years of accounting experience and were already dealing with their target audience's expense management difficulties everyday. So experience and simplicity became the corner stone of their advantage.

Xpensi Branding John Murinye
Xpensi Branding John Murinye

“From inception, the brand roadmap was detailed, giving us insight into what goes into branding and creating awareness. What impressed us most was the extra mile Zarura took in guiding, challenging, and helping us think about our brand.”

Iphi Mhlanga  | Co-Founder & CEO | Xpensi

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