Zarura is a trusted brand identity consultancy based in Harare, Zimbabwe — with a global footprint and expertise in messaging, visual design, sound and film.

Zarura is a trusted brand identity consultancy based in Harare, Zimbabwe — with a global footprint and expertise in messaging, visual design, sound and film.


TimelyCare Brand Character — Zarura Creative

Our Story

Our journey began with a one-way ticket from Europe to Africa. Yet, its true origins, the seeds of Zarura, trace back to 2014, in Ireland—a land of lush greenery, just a stone’s throw from the UK.

Our journey began with a one-way ticket from Europe to Africa. Yet, its true origins, the seeds of Zarura, trace back to 2014, in Ireland—a land of lush greenery, just a stone’s throw from the UK.

We guarantee the highest level of work — backed by over 15 years of expertise. Every project is led by our Principal Consultant, John, ensuring hands-on involvement at every stage. John has international experience, and worked with S&P 500 companies and brands across Africa, Europe, Asia and the United States. Brands engaged include Meta Inc. (Facebook — Dublin HQ), the Saudi Arabia Government and Bullhorn Inc.

We guarantee the highest level of work — backed by over 15 years of expertise. Every project is led by our Principal Consultant, John, ensuring hands-on involvement at every stage. John has international experience, and worked with S&P 500 companies and brands across Africa, Europe, Asia and the United States. Brands engaged include Meta Inc. (Facebook — Dublin HQ), the Saudi Arabia Government and Bullhorn Inc.

What We Do

We research, define, and design.

We research, define, and design.

See our process here.

Your brand messaging is how you speak to your audience. Your choice of words and the tone you use to say it. How a brand speaks will impact how well it can translate to its intended audience. Defining and clearly outlining that framework is essential for consistency and engagement.

Our refined visual identity process is built on the premise of fully immersing ourselves in the worlds of the brands we work with. We create consistent, scalable and memorable brand systems. Our flexible brand systems help reduce repetitive tasks, keep brands consistent and save money.

Sonic Signatures are the audio expression of your brand — how you sound when you show up. From sound logos and brand mnemonics to full sonic systems, we craft custom audio identities rooted in intention and consistency. Just like visuals or messaging, sound plays a key role in memory and recognition. We help you build that resonance, one note at a time.

We offer an end-to-end, high value, quality brand film production in Zimbabwe. From concept creation and scripting, to cinematography and color grading.

"Zarura has entirely transformed our branding, choosing all the visual elements with real consideration for the meaning and message of the choir. Zarura has a deep understanding and appreciation of what Discovery is trying to achieve."

"Zarura has entirely transformed our branding, choosing all the visual elements with real consideration for the meaning and message of the choir. Zarura has a deep understanding and appreciation of what Discovery is trying to achieve."

Nessa Darcy
Workshops Co-ordinator
Discovery Gospel Choir

Our Values

We believe in the power of clear, distinct brands—whether rooted in Africa or across the globe.

We believe in the power of clear, distinct brands—whether rooted in Africa or across the globe.

We embrace the elegance of simplicity, honing in on what truly matters—to our partners and our vision. Clarity and focus guide everything we do.

We are relentless in our pursuit of excellence. We continually push boundaries, refining our craft to deliver unmatched expertise and results.

We believe in the beauty and potential of Zimbabwe, Africa, and its people. Through our work, we strive to enhance their image, uplift their stories, and contribute to their global recognition.

Join our satisfied clients

Unlock your brand identity.

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Join our satisfied clients

Unlock your brand identity.

Get started