ideasRead our ideas, brand opinion pieces and general thoughts about the world of branding.Read our ideas, brand opinion pieces and general thoughts about the world of branding. Good Design Is Good BusinessBad and cheap design is costly. It far outweighs the initial investment in good design. In an…Read this article OK Logo — A Missed OpportunityOne of the largest retailer groups in Zimbabwe soft launched a new logo for one of its properties:…Read this article "The work they did for me perfectly conveys my brand values. I have already received so much positive feedback"Cecile Rayssiguier | Founder | Merakin TimelyMD Character What really is a logo identity?Think of a flag of a country — a very reductive graphic element, that represents so much more than…Read More Don’t Sell Emotions. You Will Hurt Your Brand.Sell Emotions, Not Products. This is a drastically flawed philosophy — that will, in the long-run,…Read More The Benefits Of Good Brand SystemsWe all crave consistency in life. It makes our lives simpler and easier to navigate. We experience…Read More Rethinking Eat n’ LickWe worked on the logo redesign, brand positioning and messaging concept for the Eat n' Lick brand.…Read More Brand Customer RelationshipBrand Customer Relationship is a form of Relationship Marketing. This relationship between a brand…Read More What really is branding?What is branding? A brand is who you are. Not what your audience thinks you are. Because a brand is…Read More When Should You RebrandBefore we explore reasons when should you rebrand, we need to establish what branding is. Read More Rethinking TelOne ZimbabweEvolving the visual identity for TelOne Zimbabwe to communicate history and confidence. Let's…Read More Business vs BrandIn this article we are going to discuss and explain the essential difference between a Business,…Read More Brand StorytellingGenuine brand storytelling is not new thinking at all. In fact, the world’s greatest brands we know…Read More Importance Of Branding For Your BusinessTo help you better understand and answer the question of what is the importance of branding for…Read More Brand Influence. Power.For you to leverage your brand influence, you need to be a brand of integrity and character. The…Read More Minority. People Branding.The use of the word minority conjures up images and an understanding of being insignificant or…Read More
